Founder, Entrepreneur & Investor
Hamish Goonetilleke
I build brands and create experiences that people champion. I believe in being something to someone, not everything to everyone. I spent seventeen years in hospitality learning how to spot brands that own their market. Now I apply that same instinct across verticals: TOLD, Setpoint Grips. Same philosophy. Different industries.
It all starts with an idea — creating, seeing opportunities and developing with vision and execution. I build relationships and add value. I am in my element when given a room to speak to, a customer experience to pull apart, or an ambitious idea worth backing. I back ambitious work. I want the people around it to enjoy the ride.

From people who know me
Business is personal
The best things I've built started with trust, a good conversation and people who wanted to make something happen together. Results matter, but so does bringing warmth, energy and honesty to the room. I'll let the people beside me tell that story.
Drew Meredith

Gee David
Trade Advocacy Manager – North American Whiskey & Prestige
Paul Broadbent
Regional Manager, East Asia & Oceania – TITO's Vodka
Video testimonial coming soon
The journey
One opportunity tends to lead to another.
I often say business is like an onion—many layers coming together to create something unique and interconnected. For me, those layers are people, timing, customer instinct, storytelling and the confidence to have a go. That's been the thread through more than twenty years of building.
Media & advertising
Early 2000s
Where I learned to read the customer journey, communicate an idea and spot the opportunity hiding in plain sight.
Rum Diary Bar
Around 7 years
The move into hospitality. Seven years learning the room, knowing the customer and building the relationships that keep people coming back.
Beneath Driver Lane
9 years · Melbourne CBD
Built an underground whisky, blues and cocktail bar through a clear point of view, a loyal team and a community that made it their own.
What’s next
TOLD, Setpoint Grips & new opportunities
Following good ideas into new industries, bringing the right people together and looking for the next opportunity worth backing.
A few things I'm building
Good ideas, brought to life
These are a few examples, not the whole story. Different industries, same approach: understand the customer, find the right people and turn a strong opportunity into something people care about.
A few numbers
Plenty of stories behind these
None of it happened in a straight line. It came from seeing an opening, getting good people around the table and staying close to what customers actually want.
20+
Years building and operating
17+
Years in hospitality
~7
Years at Rum Diary Bar
9
Years at Beneath Driver Lane
Come and say hello
Got something interesting in mind?
I'm always up for a good conversation. If you see an opportunity, need a fresh set of eyes or want to build something with real character, let's talk.


